Online Search

Trends that are revolutionizing how people consume information and reshaping the public’s expectations about information access and immersion.

42% of all Americans turn to the popular collaborative encyclopedia for information online

58% of Americans have researched a product or service online; 24% have posted comments or reviews online about the things they buy.

Senior research staff answer questions from readers relating to all the areas covered by our seven projects, ranging from polling techniques and findings, to media, technology, religious, demographic and global attitudes trends.

Recent trends in Internet and mobile use and how information seekers come in different shapes and sizes.

The public ranks the internet most useful as a source of information on the virus. Where and how are people finding flu facts online?

Google has started placing ads on Google News pages. How's that working out?

The percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under one-half (49%).

Can libraries hack it in the internet age? A Pew Internet study finds that the public says "yes, and there are further 'market opportunities' to explore."

A recent New York Times article suggests another reason why people are motivated to search for content connected to their names online: to check up on how their "Google twins" are doing from time to time.