E-Commerce

Why has online banking surged and financial information searches have remained steady at 44%? An off-the-cuff theory.

Our November 2004 telephone survey brought some interesting data about women, men, and financial activities online.

Fifty-three million American adults, or 44% of internet users and one-quarter of all adults, now say they use online banking.

Is the internet changing our perception of off-line activities?

This report analyzes the responses of more than 64,000 Americans to phone surveys in the past three years. It finds that 63% of U.S. adults now are online and many of them have built Internet use into their lives in practical ways.

More than three-quarters of Internet users went online this season for some kind of holiday activity. For many email was vital for planning gatherings or sending greetings. Online holiday shopping was up slightly from the previous year.

Americans expect to find what they are looking for online in news, health care, government information, and shopping.

Pew Internet Project surveys tracked a 164% increase in online banking and a 90% increase in travel purchases between 2000 and 2002. Convenience and cost savings were the top reasons cited by Internet users who have switched to online banking.

As Americans gain experience online, they use the Internet more for their jobs, to make more online purchases and carry out other financial transactions, and to write emails with more significant and intimate content.

2001 holiday season sees more e-commerce, and more online socializing Washington, D.C.–Women topped men in holiday online shopping – 58% of those who bought gifts online during the most recent shopping season were women. This is part of a broader story about advances in e-tailing as more people spent more money this year compared to […]