report | Jul 17, 2008

Cell Phones and the 2008 Vote: An Update

The latest Pew Research Center national survey, including a sample of 503 adults on a cell phone, finds that the overall estimate of voter presidential preference is modestly affected by whether or not the cell phone respondents are included.

report | May 24, 2008

Polling in the age of cell phones

Introduction In the past few years, the growing number of Americans living in households without landline telephones has challenged survey researchers to develop a variety of approaches to deal with this non-coverage issue. One approach is to add interviews over the cell phone to traditional random digit dial surveys of landline telephones.1 Adding cell phone […]

report | May 18, 2008

The Internet and Consumer Choice

The internet plays an important role in how people conduct research for purchases, but it is just one among a variety of sources people use and usually not the key factor in final purchasing decisions.

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