report | Nov 9, 2023

Tipping Culture in America: Public Sees a Changed Landscape

72% of U.S. adults say tipping is expected in more places today than it was five years ago. But even as Americans say they’re being asked to tip more often, only about a third say it’s extremely or very easy to know whether (34%) or how much (33%) to tip for various services.

report | Oct 18, 2023

How Americans View Data Privacy

The share of Americans who say they are very or somewhat concerned about government use of people’s data has increased from 64% in 2019 to 71% today. Two-thirds (67%) of adults say they understand little to nothing about what companies are doing with their personal data, up from 59%.

report | Aug 17, 2023

What Americans Know About AI, Cybersecurity and Big Tech

Americans’ understanding of digital topics varies notably depending on the subject. For example, majorities of U.S. adults know what cookies on websites do and can identify a secure password, but far fewer can recognize an example of two-factor authentication.

feature | Aug 17, 2023

Quiz: Test your knowledge of digital topics

Test your knowledge of digital topics and terms by taking our nine-question quiz. Then, compare your score with knowledge measured among the American public.

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Signature Reports

report | Jan 13, 2021

The State of Online Harassment

Roughly four-in-ten Americans have experienced online harassment. Growing shares face more severe online abuse such as sexual harassment or stalking.

report | Jul 28, 2020

Parenting Children in the Age of Screens

Two-thirds of parents in the U.S. say parenting is harder today than it was 20 years ago, with many citing technologies, like social media or smartphones, as a reason.

report | Nov 15, 2019

Americans and Privacy Online

Majorities of U.S. adults believe their personal data is less secure now, that data collection poses more risks than benefits, and that it is not possible to go through daily life without being tracked.