short reads | Feb 24, 2009

Gen X: Online Grown-Ups

Two-thirds of those ages 33 to 44 do their banking online and 80% have gone shopping on the internet.

presentation | Jan 10, 2009

Baby Boomers and the internet

This presentation contains data about how Baby Boomers use the internet. It charts the rise of broadband, wireless connections, and a variety of internet activities, including e-commerce.

report | Nov 13, 2008

Young Voters in the 2008 Election

This year, 66% of those under age 30 voted for Barack Obama making the disparity between young voters and other age groups larger than in any presidential election since exit polling began in 1972.

report | Jun 25, 2008

Baby Boomers: The Gloomiest Generation

America's baby boomers are in a collective funk. Members of the large generation born from 1946 to 1964 are more downbeat about their lives than are adults who are younger or older.

short reads | May 28, 2008

The Young Value Wealth the Most

Wealth holds a great attraction for the young, according to a recent Pew Social Trends survey, with 20% of all adults under age 30 saying being wealthy is a top priority for them -- easily the largest proportion of any age group.

report | May 9, 2008

The Widening Gap

While Barack Obama's appeal to the young coincides with their increasing Democratic alignment, older voters do not show the greater allegiance to the GOP that might explain their relative reluctance to support him.

report | Apr 28, 2008

Gen Dems: The Party’s Advantage Among Young Voters Widens

Trends in the opinions of America's youngest voters are often a barometer of shifting political winds. And that appears to be the case in 2008. Use the interactive tool to track generational differences in party affiliation over time.

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