Baby Boomers

Older adults are staying in the labor force longer, and younger adults are staying out of it longer. Both trends intensified with the recession and are expected to continue after the economy recovers. One reason: Older workers value not just a paycheck, but the psychological and social rewards.

The American work force is graying -- and not just because the American population itself is graying. Older adults are staying in the labor force longer, and younger adults are staying out of it longer.

They have different values, beliefs and lifestyles, but young and old today are disagreeing without being disagreeable. Both also share a fondness for Woodstock-era rock and roll.

In the midst of a recession that has taken a heavy toll on many nest eggs, just over half of all working adults ages 50 to 64 say they may delay their retirement -- and another 16% say they never expect to stop working.

This presentation contains data about how Baby Boomers use the internet. It charts the rise of broadband, wireless connections, and a variety of internet activities, including e-commerce.

The proportion of voters identifying with the Democratic Party has grown significantly since the 2004 election, and the shift has been particularly dramatic among younger voters.

America's baby boomers are in a collective funk. Members of the large generation born from 1946 to 1964 are more downbeat about their lives than are adults who are younger or older.

While Barack Obama's appeal to the young coincides with their increasing Democratic alignment, older voters do not show the greater allegiance to the GOP that might explain their relative reluctance to support him.

Any system being designed for consumers should take advantage of two trends: the centrality of search and the importance of peer advice (whether via email, social networking sites, blogs, or other emerging technologies). Both trends are likely to ...

Older internet users may be easy targets for viruses, spyware and the like. Younger internet users take more chances online, but they also take more precautions.