Putting post-debate ‘flash polls’ into perspective
In the aftermath of presidential debates, there is intense interest in gauging "who won." How can we know the answer to that question?
Scott Keeter
Publications
Coverage Error in Internet Surveys
With 89% of U.S. adults online, survey research is rapidly moving to the Web. But 89% is not 100%, and surveys that include only those who use the internet run the risk of producing biased results.
The challenges of polling when fewer people are available to be polled
With response rates low and heading lower, how can survey researchers have confidence in their findings? Scott Keeter, director of survey research at Pew Research Center, addresses this issue and related questions.
Methods can matter: Where Web surveys produce different results than phone interviews
A Pew Research Center experiment found several key areas where Web surveys produced different results than those conducted by phone.
From Telephone to the Web: The Challenge of Mode of Interview Effects in Public Opinion Polls
Among the most striking trends in the field of survey research in the past two decades is the shift from interviewer-administered to self-administered surveys. Fueled by the growth of the internet, self-administration as a survey mode presents a mixture of opportunities and challenges to the field.
Pew Research will call more cellphones in 2015
An estimated 46.5% of U.S. adults are cell-only today. To keep pace with this trend, the Pew Research Center will increase the percentage of respondents interviewed on cellphones in its typical national telephone surveys to 65%.
Q/A: How Pew Research created the political typology
The goal of the political typology is to sort people into homogeneous groups, based on their political values and attitudes. It’s an effort to categorize people politically to help us better understand the complexities of the current political landscape.
Pew Research increases share of interviews conducted by cellphone
In the coming months, 60% of interviews in our national polls will be conducted via cellphones and 40% on landline phones.
How Pew Research conducted its national LGBT community survey
Why did Pew Research decide to conduct an LGBT-specific survey? We know from our surveys of the general public that there’s been a sharp increase in support for same-sex marriage and in societal acceptance of homosexuality over the past decade. Of course, we’re on the cusp of an important historical and cultural moment with the […]
Assessing The Cell Phone Challenge
A joint study by the Pew Research Center for the People & the Press and the Pew Internet & American Life Project takes an up-to-date look at the potential biases in findings based on landline-only surveys.
