Aaron Smith

Director, Data Labs

Publications
report | Jan 30, 2012

The rise of in-store mobile commerce

During the holiday season, 25% of cell owners used their phone inside stores to gather price comparisons; 24% used them to look up online reviews.

report | Jan 12, 2012

Real Time Charitable Giving

Why mobile phone users texted millions of dollars in aid to Haiti earthquake relief and how they got their friends to do the same

report | Nov 15, 2011

Why Americans use social media

Social networking sites are appealing as a way to maintain contact with close ties and reconnect with old friends.

report | Sep 19, 2011

Americans and Text Messaging

31% of text message users prefer texting to voice calls, and young adults stand out in their use of text messaging.

report | Jul 19, 2011

College students and technology

By every key measurement, college students lead the way in tech and gadget use. But community college students do not use digital tools as much as four-year college students and graduate students.

report | Jul 11, 2011

Smartphone Adoption and Usage

35% of US adults own a smartphone of some kind, and one quarter of smartphone owners say that their phone is where they do most of their online browsing.

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