Aaron Smith

Campaign and policy-related material on SNS plays a modest role in influencing most users' views & political activities. Democrats & liberals are the most likely to say the sites have impact and are important.

52% of adult cell owners use their phones while engaging with televised content; younger audiences are particularly active in these "connected viewing" experiences

17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. Most do so for convenience, but for some their phone is their only option for online access.

How mobile/social tools are changing the way Americans give to and interact with organizations

Overall adoption remains steady, but "typical day" usage continues to grow. 8% of online adults now use Twitter on a typical day. African-Americans, young adults, and mobile users stand out for their high rates of Twitter usage.

In a Pew Internet/Elon University survey, internet experts predict that payment with mobile devices will be commonplace by 2020, although a number of potential hurdles and holdouts stand in the way

While increased internet adoption and the rise of mobile connectivity have reduced many gaps in technology access over the past decade, for some groups digital disparities still remain

18% of users have shunned "friends" who have different ideas and 16% have found friends whose beliefs match their own

46% of American adults now have a smartphone of some kind, and for the first time smartphone owners outnumber users of more basic phones

85% of the adults who use social media report that people are usually kind on the sites. At the same time, 49% have witnessed mean and offensive behavior and they usually respond by ignoring it.