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Pew Research CenterOctober 3, 2023
Americans differ over how important it is for political candidates they support to share their personal traits 

Americans place more importance on candidates having similar political views to their own than on sharing other characteristics-trait_1

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Americans place more importance on candidates having similar political views to their own than on sharing other characteristics-trait_1

Short Read Infographics

Americans differ over how important it is for political candidates they support to share their personal traits 
Americans place more importance on candidates having similar political views to their own than on sharing other characteristics-trait_1
How much does it matter that candidates you support share your economic background, race or gender?
White evangelical Protestants especially likely to find it important that candidates share their religious views

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