While the date of the Hindu New Year varies by region and custom, many Hindus celebrate in mid-April with traditional meals and activities at home and in temples. According to a 2012 Pew Research Center survey of Asian Americans, 85% of Asian American Hindus attend worship services at a temple at least a few times a year, and 78% have a religious shrine in their home. More broadly, Asian American Hindus stand out for high levels of educational attainment. Nearly six-in-ten (57%) have at least some graduate education beyond a college degree, compared with just 12% of the U.S. general public.

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