Report Summary

A Times Mirror Center survey conducted October 14-18 reveals that the American electorate continues to react more negatively to George Bush’s campaign commercials than to those of each of his rivals. A majority of voters who say they have seen Bush commercials in the past week rate them poorly – 34% give them an “F” grade for presenting a convincing reason to vote for the President, and another 17% grade them a “D”. Only 5% give Bush’s paid advertising an “A” grade, and 21% give it a “B”.