Indexes

Barack Obama and John McCain sparred over offshore drilling and campaign financing, and former Presidential contender Al Gore generated headlines with an endorsement of Obama. But the coverage last week also focused on two people—Michelle Obama and George Bush—who may have a major impact on the outcome of the election.

In the kickoff week of full-time general election coverage, a collection of policy issues—from the war to gas prices—made up the leading media campaign narrative. But the press also lavished considerable attention on one high-profile controversy and on some of the ill will left over from the Democratic primary battle.

In the last official week of the long and grueling Democratic nomination battle, Barack Obama captured his party’s top prize. But it was Hillary Clinton—by providing most of the week’s suspense and drama—who proved she could still dominate the story line in defeat.

It was another dramatic week for Democrats as the party doled out Florida and Michigan delegates and Obama faced another pastor problem. But as that nominating battle winds down, the bigger news may be the increasingly heated skirmishes over Iraq between Obama and McCain.

The new wrinkle in last week’s campaign coverage was not the Democrats’ results in Oregon and Kentucky or the flap over Hillary Clinton’s Robert Kennedy comment. It was the story of GOP hopeful John McCain finally morphing from bystander on the sidelines to newsmaker in the headlines.

Despite a big Hillary Clinton win in the West Virginia primary, John Edwards and George Bush helped make Barack Obama the lead campaign newsmaker last week. And they helped reinforce the idea that the Democratic primary fight was just about over.

After weeks of shifting campaign narratives, the results May 6 in North Carolina and Indiana results convinced many journalists and pundits that the long and grueling Democratic primary fight was finally resolved. From Tim Russert to Time magazine, the news industry last week declared Barack Obama the winner.

Jeremiah Wright’s media tour drove the campaign narrative last week, generating intense speculation about his motives and the impact on Barack Obama’s candidacy. In an election noted for coverage of gaffes and controversy, no story line has had as much staying power as the minister and the candidate.

Barack Obama and Hillary Clinton generated a huge portion of the headlines last week as Pennsylvanians finally went to the polls. The issue of race re-emerged to play a substantial role in the media’s Democratic campaign narrative. And Republican John McCain struggled to be heard through the din.

The two Democratic contenders went at it last week, battling over Barack Obama’s “bitter” remarks at a California fundraiser and over the ABC debate that some said had too much “gotcha.” Trailing in the race for attention, John McCain saw the media examine everything from his economic policy to his temper last week.