Indexes

With the oil still gushing, BP making new efforts to stanch the spill and the Obama Administration taking a more aggressive line toward the energy company, the crisis in the Gulf of Mexico accounted for a third of last week’s news coverage. No other story came close although a deadly encounter on a boat headed for the Gaza Strip finished as the No. 2 subject.

The debate over the popular social networking site Facebook and the issue of privacy rights led a technology-focused week on social media. On Twitter, more than half of the news links were about Apple, a favorite Twitter topic. On YouTube, an ad about immigration featuring a frog puppet received the most views.

The oil spill that won’t stop gushing became the story that won’t stop growing as the Gulf disaster coverage, fueled by a Presidential admission and a failed effort to cap the leak, reached new heights last week. No other subject—including a political controversy, a skittish stock market, the immigration issue or tensions in the Korean peninsula—came close to matching the spill’s coverage.

News that scientists had created the first-ever living cell controlled by synthetic DNA fascinated the blogosphere last week as the discussion focused on the ethics and implications of the achievement. On Twitter, a marketing campaign gone awry received the most attention. And on YouTube, a forceful political ad drew almost a million views.

The Gulf of Mexico oil spill, a fixture in the headlines for over a month, narrowly edged some attention-grabbing election results as the top story last week. The legislative effort to regulate Wall Street drove economic coverage and two international stories rounded out the roster of top subjects.

While the recent British balloting may have been confusing for many news consumers, bloggers eagerly dissected the results, devoting as much time to the election as any story so far in 2010. On YouTube, the top video, of a controversial police raid, was viewed 1.2 million times.

The environmental disaster in the Gulf continued its month-long run among the roster of top stories last week as the narrative focused on assigning blame for the spill. The newest Supreme Court nominee attracted detractors and supporters, but not as much coverage as her immediate predecessor.

The blogosphere was focused on two major news events last week, the failed bombing attempt in Times Square and the spreading oil spill in the Gulf of Mexico. And in both instances, the conversation included a lot of partisan finger pointing. The oil spill was also among two of the most viewed news videos on YouTube while Twitter remained more fixated on Apple.

The media scrambled last week as authorities arrested a suspect in the Times Square terror case, the Gulf oil spill grew more ominous, Wall Street went briefly into free fall and floods took a deadly toll in Tennessee. All of which left little room for coverage of a crucial overseas election.

The controversial immigration law in Arizona sparked significant interest in the blogosphere last week, as it did in the mainstream media. But the social media also focused intently on a story that was largely absent in the MSM—the question of whether we on earth should consider E.T. a friend or foe.