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Pew Research CenterSeptember 20, 2023
3. Black representation in newsrooms

Black Americans say factors other than journalists’ race are more important in deciding whether to trust a news story

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Black Americans say factors other than journalists’ race are more important in deciding whether to trust a news story

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3. Black representation in newsrooms
40% of Black Americans say it’s crucial for news about race to come from Black reporters, but far fewer say the same about news in general
Many Black Americans say that Black journalists do a better job than others at understanding them and at covering issues related to race
Younger Black Americans often more likely to think Black journalists do a better job than other journalists
Black Americans say factors other than journalists’ race are more important in deciding whether to trust a news story
Most Black Americans say it is not important that they get news from journalists who share personal traits

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