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Pew Research CenterDecember 7, 2020
2. Assessing different survey measurement approaches for news consumption

How survey experiments can test the effect of different question wordings for measuring news consumption

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How survey experiments can test the effect of different question wordings for measuring news consumption

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2. Assessing different survey measurement approaches for news consumption
How survey experiments can test the effect of different question wordings for measuring news consumption
Adding examples to question about news providers has little effect on responses in most cases
When asking about frequency of news consumption, ‘often’ aligns with 5-7 days in a week, ‘rarely’ aligns with 0-2 days, and ‘sometimes’ means a variety of things
Adding a reference period has little effect on frequency of self-reported news consumption
At high end of news consumption, few differences between ‘a typical week’ and ‘the past week’
Differences in responses based on order of response options consistent but not statistically significant
Adding a reference period has little effect on frequency of self-reported news consumption

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