Share of newspaper advertising revenue coming from digital advertising
Percent of newspaper companies’ advertising revenue coming from digital advertising
| Year | Advertising revenue coming from digital advertising |
|---|---|
| 2011 | 17% |
| 2012 | 19% |
| 2013 | 20% |
| 2014 | 21% |
| 2015 | 25% |
| 2016 | 29% |
| 2017 | 31% |
| 2018 | 35% |
| 2019 | 35% |
| 2020 | 39% |
Source: Pew Research Center analysis of year-end SEC filings for publicly traded newspaper companies that break out digital advertising revenue for each year.
PEW RESEARCH CENTER
