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Home Research Topics Politics & Policy U.S. Elections & Voters Election 2016
Pew Research CenterFebruary 3, 2016
The 2016 Presidential Campaign – a News Event That’s Hard to Miss

Those most likely to be primary voters learn from more types of sources and are more likely to share on social media

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Those most likely to be primary voters learn from more types of sources and are more likely to share on social media

Post Infographics

The 2016 Presidential Campaign – a News Event That’s Hard to Miss
Vast majority of Americans learning about the 2016 presidential campaign; cable news seen as most helpful source type
About a third of 18- to 29-year-olds name social media as most helpful type of source for learning about the 2016 presidential election
Almost half of those who learn about the presidential election get news & information from five or more source types
TV most common for learning about the presidential election
More of those who learned from cable news find it most helpful than users of any other type of source
Few share news or info about the election on social networking sites
Beyond Facebook, small portions of the public learn about the elections on social media
Those most likely to be primary voters learn from more types of sources and are more likely to share on social media
Cable TV is a more prominent source type for likely primary voters Among those who learned about the 2016 presidential election in the past week, % who say the most helpful source type is …
Number of source types for election news and information, by demographics
Type of sources turned to for election news and information, by demographics
Most helpful source type by demographics

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