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Home Research Topics News Habits & Media News Media Trends Digital News Landscape
Pew Research CenterFebruary 8, 2017
How Americans Encounter, Recall and Act Upon Digital News

Social media and news websites equally likely to be pathways to online news

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Social media and news websites equally likely to be pathways to online news

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How Americans Encounter, Recall and Act Upon Digital News
Social media and news websites are the most common pathways to online news
Follow-up actions most likely when news is from friends’ emails and texts; community and health news among topics most acted upon
Who took part in the study
The survey
An analysis of individuals’ online news habits over the course of one week
Social media and news websites equally likely to be pathways to online news
Most favor a single pathway for online news
Online news consumers can recall the sources of news links most of the time
Speaking with others offline is the most common way to respond to news online
The online news experience is a mix of deliberateness and serendipity
Social media is a more common pathway to news for younger and female online news consumers
Younger news consumers have less source awareness
Older and male online news consumers more likely to seek out their news
Characteristics of news instances
Follow-up action most likely with news that comes through friends’ emails and texts
News directly from news organizations does not stand out for any follow-up action
News sources most remembered when link is directly from news organizations
Business news most likely to be sought out; crime, community and entertainment some of the least likely
For some topics, news websites weigh more heavily; for others, social media
Links to business and political news stories have high source recall
An inverse relationship between seeking and acting for some topics
Speaking with someone rises to the top for all topics; community news most likely to prompt a social media post

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