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Pew Research CenterFebruary 24, 2016
Seven-in-Ten Reddit Users Get News on the Site

40% of comments naming presidential candidates appear in non-political subreddits

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40% of comments naming presidential candidates appear in non-political subreddits

Post Infographics

Seven-in-Ten Reddit Users Get News on the Site
Reddit attracts a small but news-oriented slice of the public
Reddit users and news users more likely to be male and young
Reddit users more likely to learn about presidential election from digital sources than the general public
Parts of a Reddit screen
News is one of many types of discussion forums on Reddit
Most Reddit comments mention one candidate
Candidate-specific subreddits least likely to see downvotes
Most naming a candidate on Reddit do so in only one comment
Repeat commenters drive conversation on Reddit
Repeat Reddit commenters stand out for whom they name and how their comments are received
1a. Activity by subreddit category
1b. Activity by candidate
2a. Multiple party mentions by subreddit category
2b. Multiple party mentions by candidate
3a. Multiple candidate mentions by subreddit category
3b. Multiple candidate mentions by candidate
4a. Downvoted comments by subreddit category
4b. Downvoted comments by candidate
5a. Comments per author by subreddit category
5b. Comments per author by candidate
Reddit Methodology 1
Reddit Methodology 2
40% of comments naming presidential candidates appear in non-political subreddits
The three most-named candidates all see increased attention from early summer into fall
Sanders mentioned in Reddit comments more than Clinton, Trump combined
/r/SandersForPresident Reddit
About one quarter of Reddit users who mention Sanders do so repeatedly
More than half of comments naming Trump appear in non-political subreddits
Reddit attracts a small but news-oriented slice of the public

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