It’s not often that a catchy pop song and speeches from President Obama fit together, but in the world of internet memes and viral videos, the two have collided to create a social media sensation.

A video produced by a 19-year-old sophomore at the University of Tennessee mashed together snippets from Obama speeches to make it seem as if he is singing the hit song “Call Me Maybe.” In five days’ time, it generated almost 8 million views on YouTube-making it the most-watched YouTube news video last week. It was also the week’s No. 2 topic on Twitter, according to the New Media Index from the Pew Research Center’s Project for Excellence in Journalism.

The video, which lasts less than two minutes, is the latest illustration of the phenomenon of the internet “meme,” a message or idea that spreads rapidly via the web and often becomes a popular cultural touchstone. And in this case, it also shows how with improved technology the thread of a meme develops. There are now thousands of different spin-offs of the “Call Me Maybe” dance hit featuring everyone from former Secretary of State Colin Powell to the Harvard baseball team doing their version of the catchy tune.

The massive appeal of this meme has even led a number of organizations from Major League Baseball to the Miss USA Pageant to join the “Call Me Maybe” craze as a way to advertise their own products.

The Roots of the Obama “Call Me Maybe” Video

Fadi Saleh, the 19-year-old creator of the Obama “Call Me Maybe” video, has a YouTube channel called baracksdubs. Prior to the “Call me Maybe” video, Saleh produced and posted three other videos with Obama appearing to sing popular songs.

Improvements in bandwidth and the proliferation of sites such as YouTube that maintain videos make it far easier to collect and assemble music and footage from online sources. Saleh was not the first to offer a lip-sync version of this song.

“Call Me Maybe,” by Canadian artist Carly Rae Jepsen was released in 2011. The song’s popularity took off when the meme began in January 2012. Justin Bieber and several of his friends posted a video of themselves lip-syncing the song on an airplane. That week, the video was the third-largest linked-to subject on Twitter, according to PEJ’s New Media Index.

In February, the meme grew dramatically as Bieber and two other teen celebrities, Selena Gomez and Ashley Tisdale, posted another