SELECTED RESULTS

Clinton Stories N=566
Bush Stories N=333
1. SOURCE
  CLINTON STORIES
(#)		 BUSH STORIES
(#)
ALL PRINT 373     222    
  ALL NEWSPAPERS   324     202  
    Washington Post     182     100
    New York Times     142     102
  ALL NEWSWEEK   49     20  
  ALL BROADCAST   193     111  
    ABC World News     56     24
    CBS Evening News     64     26
    NBC Nightly News     38     23
    PBS Newshour     35     38
2. DATE
  CLINTON STORIES
(%)		 BUSH STORIES
(%)
  Clinton First Half 57 –
  Clinton Second Half 43 –
    100  
  Bush First Half – 57
  Bush Second Half – 43
      100
3. PLACEMENT (Newspapers only)
  CLINTON STORIES
(%)		 BUSH STORIES
(%)
  Front page 34 34
  Front business/financial page 13 3
  Front page/ inside sections 4 5
  Sunday Review/Outlook 7 5
  Editorial 23 23
  Op/Ed 19 30
  Newspaper/Other – –
    100 100
4. TOPIC
  CLINTON STORIES
(%)		 BUSH STORIES
(%)
ALL POLICY ISSUES 71     74    
  All Domestic Issues   51     56  
    Budget Issues Only     25     27
  All Foreign/Defense Issues   20     18  
ALL PROFILE/CHARACTER ISSUES 26     22    
OTHER 3     4    
    Abortion/Family planning 1     2    
    Agriculture –     –    
    Budget/Taxes 25     27    
    Business/Economy (non-budget) 6     2    
    Campaign Finance 1     2    
    Civil rights/liberties *     –    
    Crime incidents or trends –     –    
    Crime/Gun policy *     *    
    Culture/Arts –     *    
    Defense–US 2     3    
    Disasters –     *    
    Education *     6    
    Election Process –     2    
    Environment *     6    
    Foreign policy & US Intervention 16     14    
    Foreign Trade 3     1    
    Gays in the Military 7     –    
    Health Care/The elderly 5     2    
    Immigration *     *    
    Labor 2     2    
    Poverty 1     –    
    Religion –     5    
    Science/Technology 1     –    
    Women's Rights 1     –    
 
    Personal profile/character 4     4    
    Presidential appts./nom.-official 7     3    
    Political skills/management 11     11    
    Political philosopy/ideology 4     4    
    Other 3     4    
      100     100    
5. FRAME
  CLINTON STORIES
(%)		 BUSH STORIES
(%)
    Calendar/Process   3     3  
    Future Implication (longterm)   1     –  
    Historical Outlook/Trend   5     3  
    Battleground   11     14  
    Performance   13     13  
    Policy explored/explained   35     48  
    Official Reaction/Response   3     *  
    Reality Check   5     2  
    Tactics & Strategy   22     14  
    Wrongdoing exposed   *     1  
    Other   2     2  
6. POLITICAL ARENA
  CLINTON STORIES
(%)		 BUSH STORIES
(%)
President and:    
    Cabinet/Advisors/VP   10     5  
    Federal Employees/Agencies   3     1  
    Congress   14     25  
    Courts   1     1  
    State Officials/Gov't   1     2  
    Military rank & file   2     2  
    Foreign Leaders/affairs/markets   16     16  
    Business/Financial Markets   9     3  
    Interest Groups (organized)   4     7  
    Citizens/Subgroups (not formally organized)   16     8  
    The Media   1     1  
    Family & Friends   2     1  
    Office of the President   20     27  
    Other   20     27  
        100     100  
7. UNDERLYING THEME
  CLINTON STORIES
(%)		 BUSH STORIES
(%)
    Leadership Ability/Skills   37     31  
    Core Ideology/Agenda   58     65  
    Character/Personality/Temperament/Honesty   5     4  
        100     100  
8. TONE OF THEME
  CLINTON STORIES
(%)		 BUSH STORIES
(%)
    Positive   27     22  
    Neutral   44     49  
    Negative   28     28  
    Satire   1     1  
        100     100  
9. BIG STORY
  CLINTON STORIES
(%)		  
CLINTON-1993      
    Inauguration '93   3  
    Budget Speech to Cong   2  
    Budget Plan Assessment/Explanation   12  
    Budget Plan Passage (re. Congress or Citizen)   11  
    Energy Tax   2  
    Reducing/ "Reinventing" Gov't   2  
    Jobs Program   1  
    Industrial/Tech. Policy   2  
    Base Closings   1  
    Abortion   1  
    Health Care Plan   3  
    Health Care Task Force   2  
    Gays in the Military   7  
    Welfare Reform   1  
    Bosnia Intervention   7  
    Iraq Intervention   1  
    Russian Aid   3  
    Free Trade   3  
    Attorney General nominations   6  
    FBI Director W. Sessions removal   *  
    Justice White/Supreme Ct. nomination   1  
    Not a Big Story   29  
        100  
    BUSH STORIES
(%)
BUSH-2001      
    2000 Election Controversy   2  
    Inauguration   4  
    Budget assessment   10  
    Budget Passage   11  
    Budget Speech to Congress   4  
    Estate Tax Specific   1  
    Defense Review   3  
    Abortion   1  
    California Power Crisis   1  
    Education Plan   6  
    Energy Crisis   1  
    Environmental Policy/Global Warming   3  
    Faith Based Initiative   6  
    Hanssen Spy Capture   –  
    Patient's Bill of Rights   1  
    Blair meeting   1  
    Iraq Intervention   4  
    Israel/Middle East Policy   1  
    Mexico Policy & Meeting w/ Fox   2  
    USS Greeneville Fishing Trawler   *  
    Bush Reaching Out/Crossing Lines   3  
    Role of Bush Cabinet/Advisors   2  
    Ashcroft Nomination   2  
    Clinton Scandals   1  
    Not A Big Story   30  

ADDITIONAL COMPARATIVE RESULTS

TOPIC
  CLINTON STORIES (%) BUSH STORIES (%)
  All Newspapers All Newsweek All Television All Newspapers All Newsweek All Television
ALL POLICY ISSUES 71 67 71 69 80 82
  All Domestic Issues 49 47 55 48 65 69
  All Domestic Issues 22 20 16 21 15 13
PROFILE/CHARACTER ISSUES 25 33 25 26 15 16
OTHER 4 – 4 5 5 2
  100 100 100 100 100 100
FRAME
  CLINTON STORIES (%) BUSH STORIES (%)
  All Newspapers All Newsweek All Television All Newspapers All Newsweek All Television
Calendar/Process 2 2 5 3 5 1
Future Implication (longterm) 1 2 1 – – –
Historical Outlook/Trend 6 6 3 5 5 –
Battleground/Conflict 10 12 13 7 15 25
Performance 13 16 12 16 10 9
Policy explored/explained 38 19 35 51 50 42
Official Reaction/Response 2 2 3 – – 1
Reality Check 5 10 4 2 – 3
Tactics & Strategy 21 29 21 13 15 16
Wrongdoing exposed – – 2 – – 2
Other 2 2 1 3 – 1
  100 100 100 100 100 100
POLITICAL ARENA
  CLINTON STORIES (%) BUSH STORIES (%)
  All Newspapers All Newsweek All Television All Newspapers All Newsweek All Television
President and:
  Cabinet/Advisors/VP 12 12 8 8 – 2
  Federal Employees/Agencies 2 6 3 1 – 2
  Congress 15 6 17 17 30 39
  Courts 1 – 2 1 – –
  State Officials/Gov't 1 – 2 2 5 1
  Military rank & file 1 – 3 2 – 2
  Foreign affairs/markets 17 19 13 20 15 11
  Business/Financial Markets 12 2 5 2 5 5
  Interest Groups (organized) 4 6 3 5 25 8
  Citizens/Subgroups (not formally organized) 12 12 23 7 – 12
  The Media 1 4 – 1 – –
  Family & Friends 1 2 3 1 – –
  Office of the President 19 29 18 32 20 18
  Other 2 2 – 1 – –
UNDERLYING THEME
  CLINTON STORIES (%) BUSH STORIES (%)
  All Newspapers All Newsweek All Television All Newspapers All Newsweek All Television
  Leadership Ability/Skills 34 51 39 32 15 31
  Core Ideology/Agenda 60 47 58 63 80 67
  Character/Personality 6 2 3 5 5 2
    100 100 100 100 100 100
TONE OF THEME
  CLINTON STORIES (%) BUSH STORIES (%)
  All Newspapers All Newsweek All Television All Newspapers All Newsweek All Television
  Positive 30 22 22 22 30 22
  Neutral 42 39 48 43 35 62
  Negative 26 39 30 34 35 16
  Satire 2 – – 1 – –
    100 100 100 100 100 100