July 25-Aug. 26, 2011 – Apps and Social Media Climate

Our August 2011 tracking survey contains data on apps usage for tablets and cell phones, as well as adult data on the climate of social networking sites.

While increased internet adoption and the rise of mobile connectivity have reduced many gaps in technology access over the past decade, for some groups digital disparities still remain

85% of the adults who use social media report that people are usually kind on the sites. At the same time, 49% have witnessed mean and offensive behavior and they usually respond by ignoring it.

Americans are increasingly going online for no particular reason except to have fun or to pass the time.

Citizens' media habits are surprisingly varied as newspapers, TV, the internet, newsletters, and old-fashioned word-of-mouth compete for attention. Different platforms serve different audience needs.