Annual Gadgets Survey 2007

Final Topline, 12/13/07

Data for October 24 – December 2, 2007

Princeton Survey Research Associates International for the Pew Internet & American Life Project

Sample: n = 2,054 adults 18 and older, including 500 cell phone users
Interviewing dates: 10.24.07 – 12.2.07

  1. Margin of error is plus or minus 2 percentage points for results based on total sample [n=2,054]
  2. Margin of error is plus or minus 3 percentage points for results based on internet users [n=1,572]
  3. Margin of error is plus or minus 3 percentage points for results based on landline and form 1 cell sample [n=1,804]
  4. Margin of error is plus or minus 3 percentage points for results based on landline and form 2 cell sample [n=1,804]
  5. Margin of error is plus or minus 3 percentage points for results based on landline only [n=1,554]

Q36     Do you ever use any of the following to play games whether or not you personally have one?  Do you use [INSERT ITEM] to play games?

question 36

Q37     Do you ever play games online, whether using a computer or a game console or other device?

question 37

Q38     How often do you play games, whether on a computer… or online… or on a game console… or on some other device?  Do you do this…?

question 38

Q39     Do you ever visit virtual worlds online such as Second Life, There.com or Habbo Hotel?

question 39

Q40     Do you play Massive Multiplayer Online Games, such as World of Warcraft?

question 40

Q41     Here’s another list of activities people sometimes do online.  Please tell me whether you ever do each one, or not.  Do you ever…?

question 41