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Pew Research CenterJanuary 26, 2024
Americans’ Social Media Use

How use of online platforms – such as Facebook, Instagram or TikTok – differs among some U.S. demographic groups

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How use of online platforms – such as Facebook, Instagram or TikTok – differs among some U.S. demographic groups

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Americans’ Social Media Use
Most U.S. adults use YouTube and Facebook; about half use Instagram
A third of U.S. adults say they use TikTok, up from 21% in 2021
The youngest U.S. adults are far more likely to use Instagram, Snapchat and TikTok; age differences are less pronounced for Facebook
How use of online platforms – such as Facebook, Instagram or TikTok – differs among some U.S. demographic groups

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About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.

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