Numbers, Facts and Trends Shaping Your World
Newsletters Press Donate My Account Contacted By Us?
Pew Research Center Logo

Read our research on: Gun Policy | International Conflict | Election 2024

Pew Research Center Logo
Research Topics
All PublicationsMethodsShort ReadsTools & ResourcesExpertsAbout
Topics
Politics & PolicyInternational AffairsImmigration & MigrationRace & EthnicityReligionAge & GenerationsGender & LGBTQ
Family & RelationshipsEconomy & WorkScienceInternet & TechnologyNews Habits & MediaMethodological ResearchFull topic list
Regions & Countries
Asia & the PacificEurope & RussiaLatin AmericaMiddle East & North AfricaNorth AmericaSub-Saharan AfricaMultiple Regions / Worldwide
Formats
FeaturesFact SheetsVideosData Essays
Research Topics
Topics
Politics & PolicyInternational AffairsImmigration & MigrationRace & EthnicityReligionAge & GenerationsGender & LGBTQFamily & RelationshipsEconomy & WorkScienceInternet & TechnologyNews Habits & MediaMethodological ResearchFull topic list
Regions & Countries
Asia & the PacificEurope & RussiaLatin AmericaMiddle East & North AfricaNorth AmericaSub-Saharan AfricaMultiple Regions / Worldwide
Formats
FeaturesFact SheetsVideosData Essays
All PublicationsMethodsShort ReadsTools & ResourcesExpertsAboutNewslettersPressMy AccountContacted By Us?
DONATE

Read our research on: Gun Policy | International Conflict | Election 2024

Home Research Topics Internet & Technology Technology Policy Issues Online Privacy & Security
Pew Research CenterNovember 13, 2019
3. Public knowledge and experiences with data-driven ads

A majority of Americans have heard about companies creating data profiles, and it’s common for those who have to see ads based on their personal data

← Prev Page
You are reading page1Page2Page3Page4Page5Page6Page7Page8
Next Page →
A majority of Americans have heard about companies creating data profiles, and it’s common for those who have to see ads based on their personal data

Post Infographics

3. Public knowledge and experiences with data-driven ads
A majority of Americans have heard about companies creating data profiles, and it’s common for those who have to see ads based on their personal data
About six-in-ten Americans who see ads based on their personal data say they reflect their interests
Americans more supportive of certain types of data uses than others
Older and younger adults differ on the acceptability of certain data sharing practices by companies, the government
A majority of Americans have heard about companies creating data profiles, and it’s common for those who have to see ads based on their personal data
About six-in-ten Americans who see ads based on their personal data say they reflect their interests
Americans more supportive of certain types of data uses than others
Older and younger adults differ on the acceptability of certain data sharing practices by companies, the government

Pew Research Center
1615 L St. NW, Suite 800
Washington, DC 20036
USA
(+1) 202-419-4300 | Main
(+1) 202-857-8562 | Fax
(+1) 202-419-4372 | Media Inquiries

Research Topics
Politics & PolicyInternational AffairsImmigration & MigrationRace & EthnicityReligionAge & GenerationsGender & LGBTQ
Family & RelationshipsEconomy & WorkScienceInternet & TechnologyNews Habits & MediaMethodological ResearchFull topic list
Follow Us
Email Newsletters Instagram Twitter LinkedIn YouTube RSS

About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.

Copyright 2025 Pew Research Center About Terms & Conditions Privacy Policy Cookie Settings Reprints, Permissions & Use Policy Feedback Careers