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Pew Research CenterJuly 24, 2019
2. Children’s content, content featuring children and video games were among the most-viewed video genres

Videos featuring children under the age of 13 were associated with more views and more channel subscribers, regardless of target audience

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Videos featuring children under the age of 13 were associated with more views and more channel subscribers, regardless of target audience

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2. Children’s content, content featuring children and video games were among the most-viewed video genres
How we categorized YouTube videos by topic
Videos about video games among the most common, most-viewed of those posted by popular channels in first week of 2019
Content aimed at children tended to be longer, received more views, and came from channels with more subscribers relative to general-audience videos
Videos featuring children under the age of 13 were associated with more views and more channel subscribers, regardless of target audience
Examples of popular YouTube videos intended for (or featuring) children
Videos about video games were longer, received substantial number of views relative to other types of content
Videos focused on international current events received relatively few views during study period

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About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.

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