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Pew Research CenterMarch 5, 2019
1. Use of smartphones and social media is common across most emerging economies

Facebook and WhatsApp are most widely used social media platforms and messaging applications

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Facebook and WhatsApp are most widely used social media platforms and messaging applications

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1. Use of smartphones and social media is common across most emerging economies
Majorities of adults own a mobile phone
Cost and loss of device are most-cited reasons why people share phones
Across emerging economies, smartphones – rather than basic or feature phones – are often the most widespread type of mobile device
Wide age gaps in smartphone use across countries surveyed
More educated adults are more likely to use smartphones
Facebook and WhatsApp are most widely used social media platforms and messaging applications
Younger people are far more likely to use Facebook, WhatsApp
In most countries, majorities use social media and messaging services
In most emerging economies surveyed, few adults say they use three or more social media platforms
Facebook, WhatsApp are most popular apps for people who only use one social media or messaging service
In most emerging economies surveyed, a majority of adults go online
Younger people are more likely to use the internet
Most people do not have access to a home computer or tablet
In most countries, roughly four-in-ten or more go online without access to a computer or tablet at home

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