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Pew Research CenterNovember 5, 2018
Many Turn to YouTube for Children’s Content, News, How-To Lessons

YouTube recommendations point users to progressively longer content

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YouTube recommendations point users to progressively longer content

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Many Turn to YouTube for Children's Content, News, How-To Lessons
One-in-five YouTube users say it is very important for helping them understand things that are happening in the world
YouTube recommendations point users to progressively longer content
One-in-five YouTube users say it is very important for helping them understand things that are happening in the world
Majority of YouTube users encounter videos that seem false/untrue, or show people doing dangerous things
Around one-third of parents of young children regularly let their child watch videos on YouTube
Majority of YouTube users across a wide range of age groups watch recommended videos
How the Center conducted the ‘random walks’ analysis used in this report
Certain popular videos were recommended repeatedly in this analysis
YouTube recommendations point to progressively longer videos
Bulk of the 50 most-recommended videos in this analysis were music videos, TV competitions, children’s content or ‘life hacks’
YouTube recommendations point to more popular content – regardless of starting criterion

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About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.

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