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Pew Research CenterDecember 18, 2015
Home Broadband 2015

Cost is the most important barrier to adopting broadband

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Cost is the most important barrier to adopting broadband

Post Infographics

Home Broadband 2015
Several groups are shifting their home internet connectivity away from broadband and toward smartphones
Home broadband use has plateaued
Cost is the major reason most people do not have broadband connections
Non-broadband adopters are increasingly likely to view lack of broadband as a disadvantage in key areas of life
24% of American adults report they do not have cable or satellite TV
Broadband adoption decreases slightly between 2013 and 2015
The number of Americans who depend on a smartphone for home internet connectivity is growing
Many think a lack of broadband brings disadvantages
More now say that home broadband is important
African Americans, Hispanics and young adults most likely to view lack of home broadband as a major disadvantage
Non-broadband adopters are increasingly likely to view lack of broadband as a disadvantage in key areas of life
Non-broadband users cite a number of reasons why they do not use high-speed connections
Cost is the most important barrier to adopting broadband
“Hard-to-reach” are less likely to cite monthly fee as their most important reason for not having home broadband service
Sample size 1
Sample size 2
% of adults who have home broadband
% of adults who are smartphone-only

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