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Pew Research CenterFebruary 19, 2014
Part 2: Conversational Archetypes: Six Conversation and Group Network Structures in Twitter

In contrast with Brand Clusters there are more connections inside Community Cluster conversations in Twitter

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In contrast with Brand Clusters there are more connections inside Community Cluster conversations in Twitter

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Part 2: Conversational Archetypes: Six Conversation and Group Network Structures in Twitter
Polarized Crowd
Polarized Crowd
No talk across the aisle in Twitter Polarized Crowd conversations
Sharing inside the group, but not outside, in a Polarized Crowd
Sharing in a Tight Crowd
In a Tight Crowd network people link to people in other groups
Considerable in-group sharing, but limited sharing between groups in a Brand network
In a Brand Network, the central organization or idea stands out and there is little sharing across groups
In contrast with Brand Clusters there are more connections inside Community Cluster conversations in Twitter
Sharing inside and out Community Clusters on Twitter
Conversations between groups in a Broadcast Network: groups that share — to a degree
Broadcast Network conversations connect across interest groups
Support Networks on Twitter are often dominated by one or two accounts interacting with many others
Support Networks on Twitter are often dominated by one or two accounts interacting with many others

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