2010 National Survey of Latinos

The language of news media consumption is changing for Hispanics: a growing share of Latino adults are consuming news in English from television, print, radio and internet outlets, and a declining share are doing so in Spanish, according to survey findings from the Pew Research Center.

Field Dates: 8/17/10 – 9/19/10 Respondents: Nationally-representative sample of 1,375 Latino respondents ages 18 and older Margin of Error: +/-3.3 percentage points at the 95% confidence level This survey focused on politics and the 2010 midterm elections, Hispanic leadership, attitudes regarding immigration and enforcement, discrimination, and technology and media use.

Latinos are less likely than whites to access the internet, have a home broadband connection or own a cell phone, according to survey findings from the Pew Hispanic Center.

When asked in an open-ended question on a nationwide survey of Latinos to name the person they consider “the most important Latino leader in the country today,” nearly two-thirds (64%) of Hispanics said they did not know.

The national political backlash against illegal immigration has created new divisions among Latinos and heightened their concerns about discrimination against members of their ethnic group-including those who were born in the United States or who immigrated legally.

In a year when support for Democratic candidates has eroded, the party’s standing among one key voting group—Latinos—appears as strong as ever.