Results for this study are based on telephone interviews conducted by ICR/International Communications Research, an independent research company, among a nationally representative sample of 2,015 Latino respondents age 18 and older, from June 9 through July 13, 2008. Of those respondents, 711 were native born (including Puerto Rico) and 1,302 were foreign born (excluding Puerto Rico); 892 were registered voters. The margin of error for total respondents is plus or minus 2.8 percentage points at the 95% confidence level. The margin of error for native-born respondents is plus or minus 4.8 percentage points at the 95% confidence level. The margin of error for foreign-born respondents is plus or minus 3.4 percentage points at the 95% confidence level. The margin of error for registered voters is plus or minus 4.4 percentage points.

For this survey, ICR maintained a staff of Spanish-speaking interviewers who, when contacting a household, were able to offer respondents the option of completing the survey in Spanish or in English. A total of 710 respondents were surveyed in English and 1,248 respondents were interviewed in Spanish (and another 57 equally in both languages). Any adult male or female of Latino origin or descent was eligible to complete the survey.

Because a growing number of Hispanic households in the U.S. are reachable only by cell phone, the study included interviews from both landline (n=1,254) and cell phone (n=761) sample frames. According to government statistics from the National Health Interview Survey (NHIS) during the last six months of 2007, 19.3% of Hispanic adults were reachable only by cell phone, a number that was four percentage points higher than it had been one year earlier. Adults who are cell-only are very different demographically from those reachable on a landline. In particular, they tend to be younger, less likely to be married or have children, or to own a home.

Both sample frames were stratified via a disproportionate stratified design. All telephone exchanges in the contiguous 48 states were divided into groups, or strata, based on their concentration of Latino households. For the landline frame, the sample was also run against InfoUSA and other listed databases, and then scrubbed against known Latino surnames. Any “hits” were subdivided into a ‘surname’ stratum, with all other sample being put into other ‘RDD’ strata. Overall, then the study employed 8 strata:

It is important to note that the existence of a surname stratum does not mean this was a surname sample design. The sample is random digit dial (RDD), with the randomly-selected telephone numbers divided by whether they were found to be associated with or without a Latino surname. This was done simply to increase the number of strata and thereby increase the ability to meet ethnic targets and ease administration by allowing for more effective assignment of interviewers and labor hours.

A four-stage weighting design was used to ensure an accurate representation of the national Hispanic population. First, an adjustment was made for all people found to possess both a landline and a cell phone, as they were twice as likely to be sampled as were respondents who possessed only one phone type. The sample was then corrected for the disproportionality of the stratification scheme described earlier. Third, the sample was corrected to reflect the percentage that is cell-only, landline-only, or reachable by either a landline or a cell phone. NHIS and Pew Research Center data were used to project percentages that the Pew Research Center felt were appropriate for the 2007 population.

Finally, the data were put through a post-stratification sample balancing routine. The post-stratification weighting utilized national 2007 estimates from the Census Bureau’s Current Population Survey, March Supplement, on gender, education, age, region, foreign/native born status, year of entry into the U.S. and Hispanic heritage.