Pew Research Center’s survey methodologists manage the Center’s American Trends Panel and provide guidance for all of the Center’s domestic public opinion research to ensure it meets the highest standards. We search for ways to expand and strengthen the Center’s survey practices, explore alternative methods of measuring public opinion and conduct experimental research with the goal of improving survey quality.

Major reports have examined the state of U.S. polling, data quality of online surveys, the use of voter files in public opinion research and the consequences of low response rates in polls. The Methods team also tries to act as a leader in the wider polling industry, and educates the public and journalists about polling best practices through our Methods 101 video series, our #MethodsMondays series on Instagram and our behind-the-scenes methodology blog, Decoded, and our email mini-course about polling. We are proud that the Center is a charter member of the American Association for Public Opinion Research’s Transparency Initiative.

Signature Publications

report | Apr 19, 2023

How Public Polling Has Changed in the 21st Century

A new study found that 61% of national pollsters used different methods in 2022 than in 2016. And last year, 17% of pollsters used multiple methods to sample or interview people – up from 2% in 2016.


WHERE YOU CAN FIND OUR WORK

Engage WIth US

MEDIA INQUIRIES

To speak with an expert or sign up for press alerts, please contact:

Nida Asheer
nasheer@pewresearch.org
202-419-4313


STAY CONNECTED

Twitter: @pewmethods
Email: Sign up for our quarterly methods newsletter:

OUR EXPERTS

Vice President, Methods and Innovation
Senior Survey Advisor

Sign up for our Methods newsletter

The latest on survey methods, data science and more, delivered quarterly.