Numbers, Facts and Trends Shaping Your World
Newsletters Press Donate My Account Contacted By Us?
Pew Research Center Logo

Read our research on: Gun Policy | International Conflict | Election 2024

Pew Research Center Logo
Research Topics
All PublicationsMethodsShort ReadsTools & ResourcesExpertsAbout
Topics
Politics & PolicyInternational AffairsImmigration & MigrationRace & EthnicityReligionAge & GenerationsGender & LGBTQ
Family & RelationshipsEconomy & WorkScienceInternet & TechnologyNews Habits & MediaMethodological ResearchFull topic list
Regions & Countries
Asia & the PacificEurope & RussiaLatin AmericaMiddle East & North AfricaNorth AmericaSub-Saharan AfricaMultiple Regions / Worldwide
Formats
FeaturesFact SheetsVideosData Essays
Research Topics
Topics
Politics & PolicyInternational AffairsImmigration & MigrationRace & EthnicityReligionAge & GenerationsGender & LGBTQFamily & RelationshipsEconomy & WorkScienceInternet & TechnologyNews Habits & MediaMethodological ResearchFull topic list
Regions & Countries
Asia & the PacificEurope & RussiaLatin AmericaMiddle East & North AfricaNorth AmericaSub-Saharan AfricaMultiple Regions / Worldwide
Formats
FeaturesFact SheetsVideosData Essays
All PublicationsMethodsShort ReadsTools & ResourcesExpertsAboutNewslettersPressMy AccountContacted By Us?
DONATE

Read our research on: Gun Policy | International Conflict | Election 2024

Home Research Topics Internet & Technology Platforms & Services More Platforms & Services E-Commerce
Pew Research CenterNovember 18, 2022
For shopping, phones are common and influencers have become a factor – especially for young adults

About four-in-ten social media users say influencers impact what they buy, but this varies by age, gender

← Prev Page
Page1Page2Page3You are reading page4Page5
Next Page →
About four-in-ten social media users say influencers impact what they buy, but this varies by age, gender

Short Read Infographics

For shopping, phones are common and influencers have become a factor – especially for young adults
About three-quarters of Americans report buying things online using a smartphone, but that share is even higher among adults under 50
About half of Americans ages 30 to 49 say they make purchases with a smartphone at least weekly
Younger social media users stand out for following influencers, content creators and saying they’ve made purchases based on influencer recommendations
About four-in-ten social media users say influencers impact what they buy, but this varies by age, gender
Americans are more likely to prefer buying from a physical store than shopping online

Pew Research Center
1615 L St. NW, Suite 800
Washington, DC 20036
USA
(+1) 202-419-4300 | Main
(+1) 202-857-8562 | Fax
(+1) 202-419-4372 | Media Inquiries

Research Topics
Politics & PolicyInternational AffairsImmigration & MigrationRace & EthnicityReligionAge & GenerationsGender & LGBTQ
Family & RelationshipsEconomy & WorkScienceInternet & TechnologyNews Habits & MediaMethodological ResearchFull topic list
Follow Us
Email Newsletters Instagram Twitter LinkedIn YouTube RSS

About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.

Copyright 2024 Pew Research Center About Terms & Conditions Privacy Policy Cookie Settings Reprints, Permissions & Use Policy Feedback Careers