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Pew Research CenterDecember 3, 2019
The longer and more often people use Facebook, the more ad preferences the site lists about them

Facebook users who use the site multiple times a day report more categories listed on their ad preferences

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Facebook users who use the site multiple times a day report more categories listed on their ad preferences

Short Read Infographics

The longer and more often people use Facebook, the more ad preferences the site lists about them
Facebook users with more ‘ad preference’ categories report greater accuracy in the way their interests and traits are listed
Facebook users who use the site multiple times a day report more categories listed on their ad preferences

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