Developing survey questions on sensitive topics in India
Asking balanced questions required investing considerable time and effort into developing and testing the questionnaire.
A behind-the-scenes blog about research methods at Pew Research Center.
For our latest research findings, visit pewresearch.org.
All Decoded publications
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‘What’s the difference between income and wealth?’ and other common questions about economic concepts
Economic concepts aren’t always as understandable to the rest of us as they are to economists, and the jargon can be difficult to parse.
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Q&A: How Pew Research Center surveyed nearly 30,000 people in India
To represent the views of Indians from a wide range of backgrounds, we fielded our largest-ever single-country survey outside the U.S.
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Measuring caste in India
Despite the caste system’s significance in India, there is no consensus on what proportion of Indians belong to each caste category.
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Estimating U.S. newspaper circulation is a challenge — especially for 2020
Using data from outside organizations has some advantages, but also poses challenges, especially when it comes to media industry data.
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Improving the way we categorize family income
We’ve made adjustments to account for differences in purchasing power by survey respondents’ household size and geography.
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Examining how survey mode affects Americans’ views of international affairs
Responses to survey questions asked online can differ from those asked on the phone.
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The impact of survey mode on measuring public opinion in Italy
Using a “bridge survey,” we simultaneously fielded identical questions and response options via both in-person and telephone interviews.
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What different survey modes and question types can tell us about Americans’ views of China
Regardless of mode or measure, most Americans have a negative view of China – and opinions have become more unfavorable in recent years.
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Contending with the 80/20 rule when studying online behavior
The Pareto principle, or “80/20 rule,” holds that in many systems, a minority of cases produce the majority of outcomes.
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- International Surveys (10)
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A behind-the-scenes blog about research methods at Pew Research Center.
For our latest research findings, visit pewresearch.org.
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